Dive Into Safety: RNLI and Zoggs Launch Exciting New Partnership

In a significant collaboration aimed at enhancing water safety, the Royal National Lifeboat Institution (RNLI) has teamed up with Zoggs, one of the UK’s leading swimwear brands.

This partnership is set to promote safe swimming practices through innovative co-branded swim products and vital educational campaigns.

United by a Common Goal

Zoggs, known for their commitment to the joy of swimming, aligns perfectly with the RNLI’s mission of saving lives at sea. Together, they aim to ensure that the exhilaration of swimming is matched with the utmost safety. The collaboration will focus on raising funds for the RNLI and spreading crucial water safety messages.

Tim from the RNLI expressed his enthusiasm about the partnership: “This is an exciting opportunity for the RNLI to get our safety messages seen by a wider audience. Our co-branded products are perfect for supporting safe activities like open water swimming.”

Mark from Zoggs highlighted the synergy between the two organizations: “Working with the RNLI allows us to support their lifesaving work and develop products that enhance water safety.”

Co-Branded Products for a Cause

The partnership has launched a range of co-branded products, including:

• Silicone Caps
• Little Cadet Goggles
• Bondi Junior Goggles
• Mini Kickboard
• Hi Viz Swim Buoy Xlite
• Hi Viz Swim Buoy

A portion of the proceeds from these products will support the RNLI’s crucial life-saving efforts.

Stay Safe This Summer

The RNLI urges beachgoers to follow these safety tips to ensure a safe and enjoyable summer:

• Choose Lifeguarded Beaches: Always swim between the red and yellow flags.
• Stay Informed: Check the weather, tide times, and local hazard signs to understand the risks.
• Essential Gear for Water Activities like Paddleboarding or Kayaking:
  • Wear a wetsuit, buoyancy aid, or lifejacket.
  • Carry a waterproof pouch with a means of calling for help.
  • Inform someone of your plans and expected return.

For open water swimming:

• Use a wetsuit for warmth.
• Wear a brightly colored swim hat.
• Carry a tow float for personal items and emergency contact.

Learn to Float

In case of trouble in the water, the RNLI advises to ‘Float to Live’:

• Tilt your head back with ears submerged.
• Relax and control your breathing.
• Use hands to stay afloat; it’s normal for legs to sink.

Discover More and Support

To view and purchase the life-saving Zoggs and RNLI co-branded swim products such as Silicone Caps, Little Cadet Goggles, Bondi Junior Goggles, Mini Kickboard, Hi Viz Sim Buoy Xlite and Hi Viz Swim Buoy, visit Zoggs’ website. Your purchase not only enhances your water safety but also supports the RNLI’s vital efforts to save lives at sea.