Reflect on Health: How Cornwall’s Leisure Centres Encourage Cancer Checks

GLL Partners with NHS England to Promote Cancer Awareness

In a novel approach to health promotion, mirrors in the changing rooms of leisure centres across Cornwall now carry urgent health reminders. The stickers, bearing messages such as “Check you out” and “Know what’s normal for you”, aim to encourage visitors to be vigilant about changes in their bodies that could indicate cancer.

Innovative Campaign Takes Off

The campaign, led by the not-for-profit social enterprise GLL under the Better brand, marks a pioneering move as the first of its kind in the UK focusing on cancer awareness at leisure centres. GLL operates nine centres throughout Cornwall on behalf of Cornwall Council, placing them in a unique position to reach a broad audience.

Photo: Helston swimming teacher Jaqui Hubbard

A Call to Action from Health Experts

According to a survey conducted by Better, a significant portion of the South West’s population neglects regular self-examinations for physical changes—a critical factor in early cancer detection. This observation has led to the strategic placement of these health messages in areas frequented regularly by the public.

Peter Johnson, National Clinical Director for Cancer at NHS England, stresses the importance of early detection. “Finding cancer early is key to successful treatment and survival,” he notes. This partnership aims to remind individuals to check themselves regularly, a simple act that could be lifesaving.

Community Impact and Support

Local figures and residents have thrown their support behind the campaign. James Curry, Head of Service for GLL in Cornwall, highlighted the survey’s findings as a driving force behind their message. Meanwhile, reality TV star Demi Jones shared her personal battle with thyroid cancer, underscoring the importance of prompt action and GP consultations.

Swim teacher Jaqui Hubbard, based at Helston Sports Centre, also supports the campaign, sharing her own experience with skin cancer to emphasize the potentially life-saving benefits of early diagnosis.

Ongoing NHS Efforts

Amidst these community-focused efforts, NHS staff continue to work diligently, with recent statistics showing over 50,000 patients starting cancer treatments in June, and a significant majority receiving a definitive diagnosis within 28 days. These figures reflect an ongoing commitment to improving cancer outcomes through prompt and effective treatment.

Life-saving Reflections

The simple yet profound idea of using mirrors as a reminder for health checks aims to integrate cancer awareness seamlessly into everyday routines. This campaign could not only change habits but also save lives by fostering an environment of awareness and proactive health management.

For more information on recognizing cancer signs and the importance of early detection, visit the NHS website.

Photo: GLL staff looking at the new stickers