Cornwall Named Among UK’s Most Forgetful Areas for Mother’s Day

A revealing study of Mother’s Day habits across the UK, Cornwall has been identified as one of the top regions for last-minute card purchases, highlighting a trend of forgetfulness when it comes to celebrating mothers. Greetings card marketplace, Thortful, has provided insight into the most forgetful areas based on their comprehensive card sales data from the previous year.

The data shows a significant spike in searches for ‘last minute mother’s day cards,’ which soared by 2,000% in March last year, indicating a widespread trend of procrastination. Specifically, Cornwall stood out, ranking fourth highest in the number of cards bought at the eleventh hour, closely followed by Birmingham. This rush resulted in 60% of Cornish locals purchasing their Mother’s Day cards either the day before or on the day itself, with Thortful reporting sales of 2,076 last-minute cards in Cornwall alone.

Leeds was identified as the most forgetful city, surpassing Cornwall with 1,248 more last-minute card purchases. This data not only sheds light on consumer behaviour but also suggests that a significant number of mothers in these areas may not have received their cards in time for the special day.

An interesting note from Thortful’s findings is the preference for humorous content among the late purchasers, especially in Cornwall, where the majority of last-minute cards fell under the ‘funny Mother’s Day cards‘ category. Despite the light-hearted choice of cards, Thortful emphasises the importance of remembering to celebrate mothers on this special day, underscoring the sentiment that every occasion, especially Mother’s Day, warrants a thoughtful gesture.

A spokesperson from Thortful commented on the findings, stating, “Every special occasion warrants a special card. However, when it comes to our mums, it’s more important than ever to show that you care. After all, they did bring us into the world!” This statement reflects the company’s commitment to helping customers express their appreciation for their mothers, even amidst the hustle of last-minute purchases.

Thortful, an online marketplace for greeting cards, stands as a platform for independent creators worldwide, offering a vast selection of designs and facilitating an easy purchasing process for customers. The company prides itself on paying industry-leading royalties to its creators, emphasising the value of unique and heartfelt expressions through cards.

As the trend of last-minute purchases continues, Thortful’s data highlights a need for greater awareness and preparation when it comes to celebrating mothers, encouraging individuals to remember and appreciate the special women in their lives with timely gestures of love.

For more information on the most forgetful cities on Mother’s Day and for card inspiration, Thortful directs interested parties to their blog for insights and ideas.